Firesprite x PlayStation Studios

I created a distinctive logo and comprehensive identity system for Firesprite, a PlayStation studio. My proposed logo design, selected alongside concepts from two Senior Designers, was unanimously chosen as the final option. It has since been featured on PlayStation 5 VR console packaging and is prominently displayed in video games worldwide.

The Firesprite logo is inspired by pixels and DNA, representing the building blocks and foundation of game development. The pixel elements are carefully arranged to form the initials 'F' and 'S'. The overall silhouette of the logo also resembles a flame, capturing the energy, passion, and spark of imagination that fuels the studio’s work.